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Case Study

PCiRoads

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Case Study - PCiRoads Case Study - PCiRoads


Web2Creative gave to PCiRoads a contemporary new look, developed new website and various promotional materials, and followed up with SEM marketing campaigns, print and electronic ads.

Company Profile
PCiRoads is a diversified contractor specializing in the restoration, repair and rehabilitation of large infrastructures.

Challenges
The PCiRoads promo materials faced a problem of having inconsistent appearances in their styles and content. The company required a new, unified look for their website and brochures in order to send a clear message about their services and target markets. Our challenge was significant. First, we had to learn the industry in order to be able to get a full understanding and offer the right solutions. Second, we needed to educate the client of our industry and capabilities so they could make decisions. Third, we needed to gain their trust and show that we can deliver what they need not only by being good but by exceeding their expectations.

Solutions
Web2Creative worked closely with the PCiRoads marketing manager who helped us learn about construction industry and understand the challenges the company faced. Our graphic solutions were strong and presentations clear so we quickly gained the company trust. Besides the good looks, our goal was to give them a website they can easily manage and use for marketing. We built it on the Adobe Business Catalyst platform that uses a friendly content management system and includes valuable features such as web apps, eCommerce, HTML marketing campaigns.

Results
We put in a tremendous effort to make sure the client received what they were looking for. We achieved our goal of exceeding the client’s expectations which lead to new projects and continuos partnership.