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Duplicate Content

Web2Creative Info - Tuesday, November 30, 2010

Why would web pages have duplicate content?

It's common for a website to have several pages listing the same set of products. For example, one page might display products sorted in alphabetical order, while other pages display the same products listed by price or by rating.

How does Google look at pages with similar or duplicate content?

Google doesn't know if different pages have similar content, so it indexes each page individually. The search results will show multiple pages with the same content, which is not good either for the page or for the user. If Google knew these different pages had the same content, it would index only one version for the search results. Google's algorithms select the page it thinks best answers the user's query.

How to make different pages appear as one?

A canonical page is the preferred version of a set of pages with highly similar content. Using "Canonical" link element, you can specify a canonical page to search engines. Adding this link element lets site owners identify sets of identical content and suggest to Google: "Of all these pages with identical content, this page is the most useful. Please prioritize it in search results."

How do I specify a canonical page?

To specify a canonical link to the page http://www.example.com, create a

element as follows:
<link rel="canonical" href="http://www.example.com/>

Copy this link into the <head> section of all non-canonical versions of the page, such as http://www.example.com/index.html

If you publish content on both http://www.example.com/index.htm/ and https://www.example.com/index.htm/, you can specify the canonical version of the page. Create the <link> element: <link rel="canonical" href="http://www.example.com/index.htm"/>

Add this link to the <head> section of https://www.example./index.htm

I hope this helps you tho start thinking about this issue. If you have a concern that your pages may suffer from duplicate content you can give us a call.