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4 Cs

Affecting the Success of Your Online Business

Content
Content is what draws visitors to your site. Find a way to make your content attractive; offer free products; include articles that give advice or solve problems; become a resource that would give your visitors a reason to come back.

Credibility
Besides providing good content, you have to show that you are a real, trustworthy business and make sure to provide what your visitors may expect to find.

Conversion
If the site meets the expectations of its visitors, they may want to get engaged and follow your lead. So don't forget to make that call to action, as it is the essential element to your business success.

Customer
Once you have converted a lead into a customer, make sure you have a process that guarantees your follow-through to ensure your customer satisfaction. A happy customer will come back and bring others with.

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